|The Science of Gift Giving
Christmas is on the doorstep, which means
tough decisions, budget allocations, and last-minute shopping. If you're like
most people, then you probably approach gift giving with a combination of
random luck and hours walking the streets. As it turns out, however, there is a
clear and robust science behind gift giving, with people who receive gifts much
more appreciative when decisions are based on thoughtful consideration and
long-term value rather than immediate satisfaction and price.